Join the 8fit Challenge

Registration for the 8fit Challenge is now closed (as of May 4, 2018, at 11:59pm PST). Registered or not, we encourage you to participate in our weekly challenges. Follow along at #8fitChallenge.


It’s time to inspire and be inspired. Announcing open registration for the 8fit Challenge taking place on Instagram! Participate for a chance to win 1 of 16 weekly 8fit prize packs plus 1 of 8 grand prizes of… drumroll, please… a trip to 8fit’s Berlin HQ and a weekend wellness retreat to a sunny destination.

It’s time to become an 8fitter.

How to register

Registration for the 8fit Challenge is now closed (as of May 4, 2018, at 11:59pm PST). Registered or not, we encourage you to participate in our weekly challenges. Follow along at #8fitChallenge.

How to participate

  • Participate in the #8fitChallenge weekly challenges – we’ll send them out via email and share on the @8fit Instagram account every Monday, and we’ll be giving out prizes weekly too!
  • Share your experience! In addition to completing the challenge, we want to see your successes, your struggles, and the whole 8fit community is there to offer their support – just use the #8fitChallenge and #8fit in your posts. Staying accountable online is a factor in how the grand prize winners are selected.
  • Get moving with us through weekly workouts every Thursday on Facebook and Instagram (live or on-demand)!
  • Support and stay accountable with the whole 8fit Family. We encourage you to lift up and support everyone in the challenge, and find support in return – we’re all in this together, after all! In fact, two of our eight grand prize winners will be selected based on the motivation they provide to the community.
  • Find additional tips, inspiration, workouts and recipes in the 8fit app to support your challenge experience and amplify your progress.

How to win

Each week, by participating in weekly challenges, you’ll have a chance to win a weekly 8fit prize pack

By seeing the challenge through to the end, you’ll be eligible to win 1 of 8 grand prize trips to our Berlin HQ followed by a weekend wellness retreat. One female and one male grand prize winners will be selected for each of the following categories:

  • Best Inspirational/Transformation Story
  • True 8fitter
  • Best Motivator/Community Leader
  • People’s Choice

Important dates

Registration opens: April 2, 2018

Registration closes: May 4, 2018

Challenge starts: April 9, 2018

Challenge ends: July 29, 2018

Winners announced: July 31, 2018

We can’t wait to see your amazing challenge photos and progress throughout the 8fit Challenge! Now, go inspire and be inspired. Change starts now.

For more information check out Terms & Conditions.

Frequently Asked Questions

HOW DOES THE CONTEST WORK?
The contest is open to all 8fitters. Don’t have the app? Sign up and download it now for free. You can register for the 8fit Challenge in the app by sharing your Instagram handle on the signup screen. All participants must have an 8fit account -- that’s how we’ll contact you about weekly challenges and workouts.

To finalize your entry into the challenge, send your three “before” photos (front, side, back) to transformation+[your Instagram handle]@8fit.com (example: transformation+bettywhite123@8fit.com).

Work hard to change your lifestyle for 12-16 weeks between April 9 - July 29 and notice how these changes reflect in your appearance your physique. Consider investing in an 8fit Pro account featuring personalized workouts and meal plans. During the challenge, inspire or be inspired by other 8fitters during weekly 8fit challenges and tasks. To sign up for the 8fit app, make sure to select the free basic account (not the trial).*

During the final week of the challenge between July 24 - 29 at 11:59 p.m. PST, you’ll need to upload your "after" photos to your Instagram account.

*We also offer custom meal plans and workouts with an 8fit Pro subscription.
HOW DO I REGISTER?
After signing up with 8fit and downloading the app for free*, share your Instagram handle in the app signup screen. Next, send your three “before” photos (front, side, back) to transformation+[your Instagram handle]@8fit.com (example: transformation+bettywhite123@8fit.com).

Registration is open between April 2 - May 4 at 11:59 p.m. PST. By registering, you consent and agree that you have read and understood the Terms and Conditions.

*We also offer custom meal plans and workouts with an 8fit Pro subscription.
IS THE CHALLENGE FREE?
Participation in the 8fit Challenge is 100% free!

When you download the 8fit app, make sure to select the free basic account (NOT the trial).
HOW LONG IS THE CHALLENGE?
The challenge is divided into two (2) phases of eight (8) weeks each. The first 8-week phase is from April 9 - June 3, 2018. The second 8-week phase is from June 4 - July 29, 2018.
WHAT DO I WIN?
By participating in the 8fit Challenge, you are eligible to win weekly prizes in addition to the grand prize. Weekly prizes include sixteen (16) 8fit prize bundles awarded weekly over the duration of the contest. You can also win one (1) of eight (8) grand prize trips to Berlin and an 8fit weekend wellness retreat at a sunny destination.
HOW DO I WIN WEEKLY PRIZES?
Each week (on Monday), we’ll set a challenge to all participants via email. All those who complete the challenge will be entered in a random draw to win an 8fit prize bundle.
HOW DO I WIN THE GRAND PRIZE?
A committee of judges from 8fit will choose eight (8) category winners by applying the following criteria, at their sole discretion: (a) Contestant's active use of the 8fit program and social media, including posting photos using the contest hashtags (#8fitChallenge and #8fit) and commenting on other participants photos; (b) Contestant’s encouragement of other participants; (c) Contestant’s ability to achieve their transformation goals; (d) Contestant’s inspirational story submission (details provided near end of challenge), and (d) Contestant’s success in one of the following four categories:

  • Best Inspirational/Transformation Story: Two contestants, one (1) male winner and one (1) female winner who have achieved the best overall transformations. Winners will be selected based on physical improvement visible in "before" and "after" photos and their inspirational story (details provided near the end of the challenge).
  • True 8fitter: Two (2) contestants who achieve visible results and demonstrate being a True 8fitter through consistent participation in 8fit meals, workouts and weekly challenges.
  • Best Motivator/Community Leader: Two (2) best Motivator/Community Leader contestants must achieve visible results while also frequently interacting with other entrants in a positive manner on social media.
  • People’s Choice: Peers will vote for the People’s Choice award and will choose one male winner and one female winner from the top 8 inspirational stories of people that complete the 8fit Challenge.


The judges' decisions are final. Grand prize winners will be notified via email on or before July 31, 2018.
WHAT ARE THE TRAVEL DATES FOR THE GRAND PRIZE?
Travel dates are between August 12-20, 2018. Participants will spend a few days in Berlin, Germany, from August 13-16, 2018. The weekend wellness retreat will take place August 17-19, 2018. Dates are inclusive and winners must have a passport with at least 6 months validity before expiry. The winner may ask 8fit to amend the dates of the arrival and departure flights from Berlin to the winner’s home city but must pay for any charges incurred in changing the dates as well as any increase in flight price from the dates of travel as set out in this clause.
WHAT ARE THE DETAILS OF THE GRAND PRIZE TRIP?
In Berlin, winners will participate in a professional photo shoot. The weekend wellness retreat will be a holistic weekend filled with yoga, fitness classes, meditation and educational sessions on nutrition and healthy eating.

The prize is for 1 adult (18+) and includes: (a) Roundtrip standard economy flights (incl. all taxes) to Berlin, Germany, from winner’s home city on an airline chosen by 8fit; (b) Excludes transfers to and from Berlin airports; (c) The following accommodations: (i) 6 nights in Berlin at an Airbnb (excludes, breakfast, lunch, dinner and drinks); (ii) x2 nights in a resort at a sunny destination chosen by 8fit including breakfast, lunch, dinner and drinks; (d) Return transportation and transfers to and from the Airbnb in Berlin to the resort, which will be confirmed during the challenge period; (e) Travel insurance, visas and spending money are not included. Winners are responsible for arranging visas before entry into Germany. Winners are responsible for checking all visa requirements beforehand plus any other costs associated with claiming the prize.
IS THIS CONTEST ONLY OPEN TO U.S. RESIDENTS?
This is a global challenge! There are very few country exceptions that are noted in the official Terms and Conditions. The entire challenge will be communicated in English.
WHEN DOES MY OFFICIAL CHALLENGE PERIOD BEGIN AND END?
The challenge takes place between April 9 - July 29, 2018. Start dates may vary from participant to participant. You can begin as soon as you submit your “before” photos starting when registration opens April 2.
CAN I CHANGE/UPDATE MY START DATE?
The longer your participate in the challenge, the more noticeable your results. You can start participating on the challenge’s official start date of April 9th, or start as late as May 4, 2018. Registration will close at 11:59 p.m. PST on May 4, 2018, and we will no longer accept participants.
AM I REQUIRED TO FOLLOW A RECOMMENDED 8FIT FITNESS AND MEAL PLAN OR PURCHASE AN 8FIT PRO SUBSCRIPTION?
You may work out, eat, and/or supplement in whatever way works for you or as prescribed by your personal trainer or healthcare provider. However, in order to win the True 8fitter category prize, you can increase your chances by subscribing to 8fit Pro. 8fit Pro provides custom meal plans and workout programs that offer a greater opportunity to reach your fitness goals.
WHAT IS 8FIT PRO?
8fit Pro is an exclusive subscription service that provides you with custom meal plans and workout programs for your fitness level to help you reach your fitness goals. An 8fit Pro subscription is not required to participate in this challenge.
IS A WORKOUT OR FOOD LOG REQUIRED?
No, workout or food logs are not required. However, regular posts to your Instagram with the challenge hashtags (#8fitChallenge and #8fit) as well as interacting with other participants by commenting on their photos is recommended. Doing so will help hold you accountable and source support from other members in return. This will also aid you in tracking your progress and staying motivated throughout the challenge.
HOW DO I COMPLETE AND SUBMIT MY “BEFORE” AND “AFTER” PHOTOS?
Send a front-view, side-view, and back-view “before” picture to transformation+[your Instagram handle]@8fit.com (example: transformation+bettywhite123@8fit.com) during the registration period April 9 - May 4, 2018, at 11:59 p.m. PST. "After" front-view, side-view, and back-view photos must be sent between July 24 - 29 at 11:59 p.m. PST. Get tips for taking “before” and “after” photos in your 8fit Challenge Success Guide. Important: In the front-view picture for both the “before” and “after” photo submissions, write or print out the challenge hashtags (#8fitChallenge and #8fit) on a piece of paper and hold it up, without blocking your face or body. Wear a swimsuit or sportswear that shows ¾ or more of your body with your midsection visible so we can see the amazing changes to your physique.
HOW DO I BECOME ELIGIBLE FOR THE WEEKLY WINNER PRIZE DRAWINGS?
Each Monday, you will receive an 8fit Challenge email. These emails will contain a weekly challenge(s). All those who complete the challenge(s) will be entered in a random draw to win an 8fit prize pack including a 1-year 8fit Pro subscription, a 1-year 8fit Pro subscription to gift to a friend, an 8fit water bottle and a $50 USD online gift card.
WILL MY PICTURES BE PRIVATE?
No, all of your photos will be public on Instagram.
DOES MY INSTAGRAM ACCOUNT NEED TO BE PUBLIC?
Yes. In order for us to judge participation, your Instagram account must be set to public. If your account is set to private and you add a hashtag to your post, the post won't appear publicly on the corresponding hashtag page. Only your approved followers will be able to see your posts on hashtag pages.
WHAT IF MY EMAIL ADDRESS CHANGES DURING THE CONTEST?
Communications regarding the contest will be sent to the email address 8fit has on file (the one you used when signing up). It is your responsibility to notify us at transformation@8fit.com if you change your email address.