The 8fit way
8fit helps you build healthy habits for life with simple, made-for-you solutions that embrace your differences, your struggles and your successes – all that makes us human.
The perfect place to start
We get it, fitness isn’t always easy and there’s no one-size-fits-all way to find lifelong health. That’s why we’ve set out to build the most engaging and approachable way for people to build healthy habits for life. 8fit meets you where you are and guides you toward achieving your goals.
Fitness isn’t a solo mission
The 8fit approach draws on powerful pairings: between nutrition and exercise, mind and body, and 8fit and you. You’re not in this alone – we’re with you every step of the way.
We make healthy living simple by providing tailored guidance, including workouts and meal plans, in one easy-to-use app.
Fit that sticks
8fit has helped over 10 million people worldwide on their path to fitness, and they’re sustaining the positive changes they’ve made. We make it simple with hundreds of healthy recipes and workouts designed to be done at home.
Don’t take our word for it – 8fitters’ transformations speak for themselves.
Who we are
8fit is a rapidly growing international team based in Berlin. We push for progress over perfection, choose the best solution over the quick fix, and help you enjoy the journey to your healthiest body and mind yet.
Aina Abiodun, CEO
Aina Abiodun is CEO of 8fit, the Berlin-based health and wellness company that has more than 25 million users worldwide. Prior to joining 8fit Aina was the Director of Strategy & Innovation at Matter Unlimited where she worked with many of the world’s most fascinating companies including the Obama Foundation, Facebook, Merck, Novartis, and the Rockefeller Foundation. Aina was also Head of Strategy at NYC-based creative agency Sideways Inc. and is the co-founder of StoryCode, an open-source, global community for emerging and established transmedia and immersive storytellers.
Aina is fiercely passionate about community building and believes brands today wield enormous power in our everyday lives, yet so few actually leverage that power to make people feel, act and do better. She’s committed to building a brand that does at 8fit.
Stralauer Allee 10-11
Managing Director: Aina Abiodun
Commercial Register Berlin Charlottenburg: HRB 169796 B
responsible for the content according to § 55 Abs. 2 RStV:
c/o 8fit GmbH
Stralauer Allee 10-11